The media - extra listenings

When we saw The Media I gave you some photocopies in class, but we couldn't work on the listenings. Here they are so can do them at home.

2.1

2.2

2.3

2.4

2.5

2.6

Advertising - A bit of vocabulary

Read the words below and match them to the definitions provided.

market leader logo brand product market share advertising

marketing point of sale market research house brand brand loyalty

1. advertising at the place where the consumer buys the product 
2. the brand of the shop or supermarket which sells it 
3. the symbol or design used to represent the company 
4. the work of collecting information about people's buying habits 
5. the phenomenon of individuals continuing to buy the same brand 
6. something generic which a company makes or sells 
7. the particular name given to a product by a company 
8. the best selling brand of a particular product 
9. the activity of presenting, selling and promoting a product 
10. the activity of informing people about a product or service with posters, films etc 
11. the amount a company sells compared to all the other companies